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Why you need a Blog

Certainly you have heard of a blog, but many people still don’t know what they are and why they are useful. In this article, I am going to explain what a blog is, why you need one, and how they can make you and your company a lot more money. Almost for free.

Wikipedia gives this definition:

“A Blog (web log) is a website where entries are written in chronological order and displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), or audio (podcasting), and are part of a wider network of social media.”

Blogs have fairly recently become the next online tool to become indispensable to businesses.

Blogs started as VERY simple online applications for posting online diaries. Those diaries were used as personal diaries, political activists, amateur news reporters, and for anyone that needed a soapbox. Today, that has all changed, and with this article I’ll show you some of the reasons why blogs need to be a necessary part of your online marketing.

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